REPORT ON THE MAIDEN EDITION OF WTM AFRICA HELD IN CAPE TOWN FROM MAY 2 – 3, 2014 AT THE Cape Town INTERNATIONAL CONVENTION CENTER

Background

This event was organised by Reed Exhibitions, organiser’s of WTM London, which has reached its 35th and its equivalent in Dubai, ATM, now in its 21st year. As part of Reed Travel Exhibitions vision, the World Travel Market Africa is aimed at growing tourism in the African region, delivering the right business contacts and ensuring a return on investment.

 

Exhibitors

The Ghana Tourism Authority (GTA) was the main exhibitor representing the state with other agencies and the some private operators as co-exhibitors. The Ghana Tourist Development Company (GTDC) and Forestry Commission (FC) were the two (2) state agencies while Land and Apstar Tours represented the private sector.

 

Ghana’s Representation

To make Ghana’s participation in the inaugural edition of the exhibition more impactful, the delegation to the event was led by the minister Mrs. Elizabeth Ofosu Agyare of the Ministry of Tourism, Culture and Creative Arts (MOTCCA). Other members of the delegation include:

 

  1. 1.Mr. Edwin Owusu MensahDirector, PPSD - MOTCCA
  2. 2.Mrs. Olivia Opoku -AdomahDirector, RSI - MOTCCA
  3. 3.Mr. Gameli Dzodzorme Manager, GAR – GTA
  4. 4.Mr. Gideon Aryeequaye Dep. CEO, GTDC
  5. 5.Mr. Edem KpodoBoard Chairman, GTDC
  6. 6.Mr. Aaron AmuiBoard Member, GTDC
  7. 7.Mr. Alfred AsumaduPrincipal Marketing Officer, GTA
  8. 8.Mr. Daniel Asafra TibuPrincipal Marketing Officer, GTA
  9. 9.Mr. Ben Nsiah – YamoahTourism Officer, GTDC

 

Stand G35

Generally, as the first WTM event in Africa, buyers and visitors to the Ghana stand were good. There were both local and international buyers as well as general public that visited Stand G35, the designated stand for Ghana Tourism Authority and its co-exhibitors Ghana Tourism Development Company, Forestry Commission, Land Tours and Apstar Tours for such information as follows:

 

  • Tour packages
  • Tourism products
  • Accommodation facilities
  • Possibility to meet with the tourism minister
  • Marketing and promotion Opportunities

 

Hon. Minister’s Engagement with the International Media and Investors

 

The Hon. Minister met a number of investors and was interviewed by a number of international and the local South African Media including Closed-Circuit Television (CCTV), Euro Sport Live an CN South Africa. She also had interactions with China Business Network, CBN Travel and MICE & World Travel Online, all of whom are planning to establish their presence in Ghana. Hon. Ofosu-Adjare brought to the fore, Ghana’s readiness to welcome investors to do business in Ghana to promote and increase tourist traffic as well as invest in other sectors of the Ghanaian economy.

 

 

Tour Packages/Ground Handling

A couple of the enquires were pre-booked appointments with the private sector operators Land and Apstar Tours, which co-exhibited with the GTA. Such issues were directed to the operators concerned. Most buyers however walked in to discuss tour package arrangements with the two (2) operators and sometimes with officials present in the stand. Attached list is list of enquiries made with regard to this subject.

 

Tourism Products

Majority of visitors – both buyers and visitors in its context demonstrated very small knowledge about the Ghana. Buyers therefore enquired a lot more about the type of tourism products that the country has to offer. The Forestry Commission official took advantage of this opportunity to promote most of the county’s national parks and the development of eco-park in Achimota, Accra.

 

Accommodation Facilities

Buyers who enquired about hotels, restaurants and lodges were referred to African Regent Hotel which had its stand just opposite. Those with particular interest in lodges were directed to Forestry Commission representative.

 

Marketing and Promotion Opportunities

Apart from the buying travel and tour operators and agents, media and destination marketing organisations presented avenues through which the authority could reach the South African and European tourist market.

 

Meeting the Tourism Minister & Other Officials

Apart from the private sector buyer/seller meetings, there were also other

visitors, who called in to meet the tourism Minister. Visitors also met with other officials who were present at the stand for clarifications and discussions centered on tourism development.

 

Exhibition benefits

With over 350 exhibitors that participated in the maiden WTM Africa promoting Africa to the world’s leading source markets, the event can be described as successful. Over the two days of the event, some 4, 500 travel and tourism professionals leveraged real business opportunities and engaged in valuable business conversations, met new contacts, exchanged ideas, shared best practice and learned and networked in a fresh new environment. There were over 500 qualified buyers attending with 5 386 pre-scheduled appointments between qualified buyers and exhibitors reported. Ghana therefore benefits from all the networks to enhance its tourism development opportunities.

 

Name

Organisation/Company

Designation

Contact

Comments

Andrew Ransley

Busy Rooms

MD

EMEA, Malta. This email address is being protected from spambots. You need JavaScript enabled to view it.

Mahlatse Makwela

South African Airways,

Partner Relations Manager, Voyager

www.flysaa.com

Jennifer Stern

Writer/Photographer

This email address is being protected from spambots. You need JavaScript enabled to view it.

Mathew Lewthwaite

Wildside Publication

Marketing Manager

www.wildside.co.za

Jeshal Jaiswal

Maps and Stories

Sales Rep.

www.mapsandstories.com

Clive Bishop

CBI, Ministry of Foreign Affairs of the Netherlands

CBI Expert Tourism

+44 1275340232

Dr. Adam WU

CBN Travel & MICE, China

Chief Operating Officer

5 – 6 Ensign House, Admirals Way, London E14 9XQ UK

www.chinaBN.org

Dylan Rogers

Business Traveller Africa

Editor

www.thefuturegroup.co.za

Erika Pienaar

Ramsay Media

Ad sales Executive

www.getaway.co.za

Margot Dennenmoser

Messe Berlin

Product Manager

www.itb-berlin.com

Prevoni Naicker

Euro Sport

Sales Mnager

This email address is being protected from spambots. You need JavaScript enabled to view it.

Dr. Harold Goodwin

ICRT

www.icrtourism.org

June G. Sugarman

Spector Travel of Boston, Inc

President

www.spectortravel.com

Ilda Francisca Julio Tomas

Serena Hotels

Sales Executive

Ave. Julius Nyerere 1380

P. O. Box 1151, Maputo – Mozambique

www.serenahotels.com

Karen Hoard

Sure Travel

Operator

This email address is being protected from spambots. You need JavaScript enabled to view it.

Di Brown

Travel Writer

www.jabedi.com

www.africatravelsa.com

This email address is being protected from spambots. You need JavaScript enabled to view it.

Luxury Series Africa 27 degrees

RECOMMENDATIONS AND CONCLUSION

As the first edition to be hosted on the African continent, the following recommendations could be examined to make subsequent ones more attractive for participating exhibitors from Ghana.

  1. A much larger size of stand space should be bought.
  2. Many more private sector operators should be encouraged to participate.

 

CONCLUSION

It is a worthwhile event for both the public and private sector to take advantage of promoting the rich and diverse tourism heritage of the Ghana.

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