2013 ANNUAL PERFORMANCE REPORT


MINISTRY OF TOURISM, CULTURE AND

CREATIVE ARTS


 

2013 ANNUAL PERFORMANCE REPORT

 

 

FEBRUARY, 2014

 

 

                  

TABLE OF CONTENTS

 

NO

TITLE

PAGES

 

 

I

Table of Content

 

II

Abbreviations

 

III                                    

 

Executive Summary                                                                                                                                                            

1

Part One

 

Profile of the Sector Ministry                                                                      

5

1.0

Mandate

5

1.1

Vision

5

1,2

Mission

5

1.3

Functions

5

1.4

Policy Objectives

6

1.5

Organisational Structure( Organogram)

7

1.6

Agencies under the Ministry

8

1.7

Political and Administrative Heads of the Ministry

8

 

 

 

Part Two

Human Resource Data Analysis                                                                                      

13

2.0

 

 

2.1.0

Staff Distribution

13

2.1.1

Staff Strength

13

2.1.2

Staff Categorisation

13

2.1.3

Sex Distribution

13

2.1.4

Age Distribution

13

2.2.0

Staff Movements

13

2.2.1

Recruitment / Replacements undertaken

13

2.2.2

Promotions undertaken

13

2.2.3

Postings undertaken

13

2.2.4

Secondments

13

2.2.5

Staff on Contract

13

2.2.6

Leaves ( Study Leave, Leave of Absence, etc)

13

2.2.7

Exists from the Service( Retirements, Resignation, Deaths, Dismissals, Interdiction)

13

2.3.0

Training & Development

14

2.3.1

Scheme of Service & Competence Based Training

14

2.3.2

Workshops, Seminars, Conferences attended

14

2.3.3                                                                                                                                                                                      

Academic Training Programmes

14

2.3.4

Summary of Cost of Training & Development Interventions

14

 

 

 

Part Three

Planned Programmes and Delivery

14

3.0

 

 

3.1.0

General overview of programme performance

14

3.2.0

Specific Programme Delivery

15

3.2.1

Management & Administration Programme

15

3.2.2

Tourism Product Development Programme

16

3.2.3

Tourism Research and Marketing Programme

17

3.2.4

Culture, Creative Arts and Heritage Management Programme

18

 

 

 

Part Four

 

 

4.0

Challenges and Mitigation Strategies

32

 

 

 

Part Five

 

 

5.0

Outlook for 2014

37

 

Appendices

 

 

 

ABBREVIATIONS

 

APR

Annual Progress Report

DP

Development Partner

DPO

District Planning Officer

GSGDA

Ghana Shared Growth and Development Agenda

IGF

Internally Generated Funds

MDAs

Ministries, Departments and Agencies

MMDA

Metropolitan, Municipal and District Assembly

MTEF

Medium Term Expenditure Framework

NDPC

National Development Planning Commission

NGO

Non-Governmental Organisation

RCC

Regional Coordinating Council

CIDA

Canadian International Development Agency

SMTDP

Sector Medium Term Development Plans

GTA 

Ghana Tourism Authority

HOTCATT

Hotel Catering and Tourism Training Centre

GTDC

Ghana Tourist Development Company

NCC

National Commission on Culture

BGL

Bureau of Ghana Languages

GMMB

Ghana Museums and Monuments Board

NTG

National Theatre of Ghana

KNMP

Kwame Nkrumah Memorial Park

W.E.B. DMC

W.E.B. Dubois Memorial Centre

NSO

National Symphony Orchestra

GDE

Ghana Dance Ensemble

NDC          

National Drama Company – Abibigromma

NFB

National Folklore Board

PAWA

Pan African Writers Association


EXECUTIVE SUMMARY

 

 

The Ministry of Tourism which was created in 1993 was realigned in 2013 through Executive Instrument (E.I. 2013) by His Excellency the President as the new Ministry of Tourism, Culture and the Creative Arts to provide a firm, stable policy environment for effective mainstreaming of Ghanaian culture into all aspects of national life and to ensure the strong emergence of a vibrant creative economy to improve and advance the tourism industry.

The Ministry is to facilitate the interface between government, implementing bodies in tourism, culture and the creative industries as well as international and civil society partners.

The Ministry also exercises oversight ministerial responsibility for the Ghana Tourist Development Company (GTDC), an autonomous quasi-private entity.

Currently, the agencies under the Ministry has increased from two (2) to fourteen (14).

Globally, tourism has gained prominence as a conduit for achieving sustainable growth and poverty reduction. The capacity of tourism to drive growth and create jobs is demonstrable across the globe. At a G20 Meeting in Mexico world leaders unanimously acknowledged that tourism can make significant contribution to the three dimensions of sustainable development, create descent jobs and generate trade opportunities      

 

Regarding creative industries, according to UNCTAD, trade in cultural goods and services world-wide which was valued at US$ 2.2 trillion in 2000 continued to grow annually by 5%. The creative economy has become a powerful transformative force in the world today. Its potential for development is vast and waiting to be unlocked. It is one of the most rapidly growing sectors of the world economy, not just in terms of income generation but also for job creation and export earnings.

 

In line with attaining the broad policy objectives of developing the tourism industry for jobs and revenue generation and promoting national culture

 

and the creative arts for economic development as enshrined in the Medium Term National Development Policy Framework: Ghana Shared Growth and Development Agenda ( GSGDA) 2010-2013,   the Ministry and its Agencies implemented core programs namely ; Management & Administration Programme, Tourism Product Development Programme, Tourism Research & Marketing Programme, Tourism Quality Assurance Programme, Culture, Creative Arts and Heritage Management Programme.

 

The cumulative effect was the tourism sector contribution to economic growth which continued to be phenomenal. In 2013 ( period under review) the sector maintained its position as the fourth (4th) highest foreign exchange earner after Gold, Cocoa and remittances from Ghanaians abroad. International arrivals and receipts grew by 10% by rising from 903,300 in 2012 to 993,600 in 2013 resulting in an increase from US$ 1.7 Billion to US$1.9 and contributing 4.7% to GDP. In terms of employment a total of 319,000 jobs were created in both formal and informal tourism enterprises and establishments. No wonder an international reputable journal like the New York Times rated Accra, as one of the top 10   cities across the world to be visited for business and leisure in 2013.

 

The Ministry continued efforts to position Ghana’s tourism in the global market while developing Ghana as the preferred tourist destination in Africa. In so doing it showcased Ghana’s rich and diverse tourism and cultural products to policy makers, international travel trade practitioners, the media and investors, among others, at the World Travel Market International Tourism Fair in Excel, London, UK; the 20th Session United Nations World Tourism Organization, General Assembly co-hosted by Zambia and Zimbabwe, the UNESCO High Level International Forum in Hangzhou, China and undertook an investment promotion tour in Turkey.

 

As part of promoting domestic tourism for Ghanaians to know more about their country and appreciate our rich local cultures and beautiful environment and preserve them for posterity, as well as, use domestic tourism to stimulate businesses in hospitality and cultural enterprises the Ministry organized the 10th Edition and 20th Anniversary Celebration of PANAFEST in Accra, Cape Coast, Elmina, Assin Manso and Assin Praso, alongside with the OAU/AU @ 50 High Level Africa Forum held at the Accra International Conference Centre which underscored the relevance of Africa Regional Integration and promotion of intra African Trade, Tourism and Investment. It also organized the World Tourism Day Celebration under the theme “Tourism and Water: Protecting our Common Future” which was marked with Sensitization workshop for stakeholders in Takoradi and a National Durbar to climax Kwame Nkrumah’s Birthday Celebrations in Nkroful on 27 September and also organized the Accra Carnival in June, 2013. Additionally, it participated in the 4th Ghana Policy Fair at the Accra International Conference Centre from 16th -18th October, 2014, which was used as a platform to show case the Ministries policies, programs and activities, as well as, existing and potential tourist sites for patronage of domestic tourists and investors.

 

In pursuance of its tourism product development programme, aimed at adding value to the tourist experience for increase patronage, revenue generation and employment creation for the unemployed Ghanaian youth, the Ministry implemented a number of programmes and activities. Among others, it initiated action for the United Nations World Tourism Organisation (UNWTO) to help mobilize funding for the implementation of the 1ST Phase of the new 15 year National Tourism Development Plan( 2013-2027). It further continued with work on the Accra Visitor Information Centre which is to serve as a one stop shop for information, virtual tour, recreational and entertainment, business, catering, among others, for tourists. The facility is about 95 % completed. Additionally, it completed compilation of priority list of investment portfolios which were presented to various private sector investors to promote investment in the tourism sector. The outcome of the investment promotion stakeholder engagements were Messrs Yenigun Construction Company’s interest in the construction of the regional theatre, shopping mall and hotel in Kumasi. The project is expected to create estimated 1,500 jobs for construction workers at the construction stage. When fully operational the project will create about 5000 direct and indirect jobs for Ghanaians and increase revenue to the Kumasi Metropolitan Assembly(KMA) in particular and Ghana as a whole.

 

As part of addressing the lack of funding problem which is one of the key operational constraints of the sector, the Ministry continued the Ghana Tourism Authority (GTA) restructuring process in line with Tourism Act 817 by engaging GTA to revamp the collection of 1% Levy paid by patrons of tourism enterprises for the Tourism Development Fund which is needed to support tourism programmes and projects. In furtherance of this it facilitated the appointment of a new Board of Directors mandated to manage the Tourism Development Fund.

 

 

In pursuit of its mandate to harness national culture and creative arts for national development the Ministry secured partnership with the Ministry of Chieftaincy and Traditional Affairs including funding to organize the 2014 National Festival of Arts and Culture ( NAFAC) in Sunyani in the month of November, 2014. Regarding the Creative Arts, the Ministry constituted a nine member committee tasked to prepare a legal and regulatory framework for the sustainable development and promotion of the Creative Arts. It is expected that the Committee report will also provide basis for the establishment of the Council for the Creative Arts

Furthermore the Ministry engaged the various Creative Arts Trade Associations, as well as, the Executives of the Apex Body- the Ghana Culture Forum to discuss ways to develop a competitive creative industry in Ghana.

 

 

 

This report is presented in five (5) parts:

Part one focused on Profile of the Sector Ministry; part two deals with Human Resource Data Analysis;                                                                                    part three presents Planned Programmes and Delivery in line government’s priorities as well as the Ghana Shared Growth Development Agenda (GSGDA 2010-2013); part four considers Challenges and Mitigation Strategies and part five deals with forward look for 2014.

 

1.0     Part One

 

Profile of the Sector Ministry

 

The Ministry of Tourism, Culture and the Creative Arts was realigned through Executive Instrument (E.I. 2013) to provide a firm, stable policy environment for effective mainstreaming of Ghanaian culture into all aspects of national life and to ensure the strong emergence of a vibrant creative economy to improve and advance the tourism industry.

 

The Ministry is to facilitate the interface between government, implementing bodies in tourism, culture and the creative industries as well as international and civil society partners

 

1.1 Vision

To develop sustainable tourism pivoted on Ghanaian culture and creative arts as a key driver to accelerated national development

 

1.2 Mission

The Ministry exists to create a conducive environment for sustainable development of Tourism, Culture and Creative arts.

This will be achieved through the formulation, coordination, monitoring and evaluation of sector policies and plans in partnership with stakeholders.

 

 

1.3. Functions

 

  1. i.Initiate and formulate appropriate policies for sustainable development of tourism, culture and creative arts
  2. ii.Undertake the preparation of the Sector Medium Term plan for the development and promotion of tourism, culture and the creative arts in consultation with the National Development Planning Commission (NDPC)
  3. iii.Coordinate plans and programmes of the sector agencies and monitor their implementation
  4. iv.Evaluate the efficiency and effectiveness of the sector
  5. v.Facilitate the promulgation of legislations and regulations on tourism, culture and creative arts
  6. vi.Develop and promote investment policies and incentives for the promotion of tourism, culture and creative arts

vii.Formulate policies to ensure human resource development and capacity building for the sector

  1. viii.Promote Public -Private Partnership for the development and promotion of tourism, culture and creative arts;
  2. ix. Conduct research into regional and global trends on tourism, culture and creative arts;
  3. x. The Ministry on the advice of the Ghana Tourism Authority shall designate a location which is predominantly visited by tourists or has potential as a tourist site and set standards for it.

 

1.4. Policy Objectives

 

In line with the National Medium Term Framework ( GSGDA 2010-2013) the Ministry’s Policy Objectives included:

  1. i.Diversify and expand the tourism industry for accelerated job creation
  2. ii.Intensify the promotion of domestic tourism

iii. Promote sustainable tourism to preserve historical, cultural and natural heritage

iv. Develop a competitive creative arts industry and

  1. v.Harness culture for national development

1.5. Organisational Structure (Organogram of Ministry)

 

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