index gainsMrs. Elizabeth Ofosu-Adjare, Minister of Tourism, Culture and Creative Arts, has said there is the need to consolidate the gains and strides made in the tourism industry. She has therefore, urged the tourism service providers to deliver quality service to meet the expectation of tourists and business travellers.

Mrs. Ofosu-Adjare gave the advice at the inauguration of the newly elected national executives of the Car Rentals Association of Ghana (CRAG) in Accra on Thursday. She said Ghana was fast emerging as the pride of Africa and the most preferred tourism destination in the West African sub-region, due to the political stability, democratic governance, warm hospitality of Ghanaians, rich and diverse cultural experiences among others.

Mrs. Ofosu-Adjare said customer service and satisfaction were key to the success and sustainability of every business and therefore, it behooved on car rental agencies to ensure the safety, security and comfort of their customers.

"It is the customer's loyalty and patronage which will keep your business doors open, help pay the cost of vehicle maintenance, office utility bills and salaries of employees," she said.

The Minister said she had declared 2014 "A Year of Domestic Tourism" and had initiated stakeholders' engagement towards re-launching of the Domestic Tourism Promotion programme and called on CRAG to join in the crusade.

The Minister urged the newly elected executives of CRAG to initiate training programmes on grooming, etiquette and ethics, visitor handling, defensive driving, map reading, dissemination of information, first aid administration, fire prevention and fire-fighting, road signage, vehicle maintenance, and safety and security for their drivers.

Mrs. Ofosu-Adjare entreated all members of CRAG to cooperate and support the Ghana Tourism Authority (GTA) to help flush out the unlicensed car rental agencies which were springing up in the cities.

She advised the new executives to endeavour to uphold the legacy of their predecessors and forge stronger and closer links with key stakeholders of the industry to help boost the sector, while commending the old executives for their good performance.
Mr. Paul Goldwater Agyakwa, President of the seven-member newly elected executives of CRAG in a speech said car rentals played a significant and indispensable role in the development of tourism in Ghana. He said car rental service was a key criterion that enters into selecting Ghana as an attractive investment and tourist destination.

The President called for unity among members "so that together we would become a formidable force to drive our mission and build a strong brand for ourselves.

Other members of the executives are Mr Joseph Michael Korletey, Vice President, Mr Samuel Wiafe-Siaw, Secretary, Madam Theresa Haizel, Treasurer, Mr Godwill Williams-Marley, Organising Secretary, Mr Seth Ocran, Co-opted Member and Mr Bismark Kwame Gyampoh.


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